The Physician Marketing Manager for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenetâ��s continued transformation into a consumer-focused organization. This position will investigate, determine and effectively communicate â��the storyâ�� of how our employed healthcare providers make a positive impact on the people they serve through their primary care and specialized service line offerings.
Reporting to the National Director of Physician Marketing, with strong day-to-day interactions with the local TPR leadership team, the Manager will work with the National Physician Marketing Director, TPR Senior Regional Director, and hospital marketing/strategy teams to implement marketing and communications activities that support service line growth and brand engagement within a TPR market. This position will build trusting and collaborative relationships with internal and external teams and astutely represent the TPR Brand in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.
Essential Duties and Responsibilities
Marketing Strategy and Execution
Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the providers within the market. Acts as a â��reporterâ�� working to identify and translate the provider service offerings and key differentiators
Writes web copy and content for marketing pieces (e.g. brochures and emails)
Plans, implements and manages all day-to-day marketing and communications responsibilities that include, but are not limited to, tactical implementation across multiple channels, coordination and management of events, seminars, physician outreach and videography/photography.
Collaborates with TPR leadership and hospital stakeholders to implement marketing and communications programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better provider/market brands through consistent messaging, differentiated value propositions and brand positioning within the market
Deciphers complex information and identifies key components and proof points that support marketing responder conversions (e.g. local calls to action, sub service line offerings, unique service attributes, positive outcomes, specialized qualifications)
Tracks and reports marketing ROI to TPR Senior Regional Director and Operations team
Maintains comprehensive knowledge of TPR physicians and practices as well as hospital-based operations, service lines and physician relations.
Plans and prepares communications materials in alignment with TPR local leadership and group leadership using a variety of methods effectively for various settings and key stakeholders (e.g. written, oral, large group, small group, 1:1).
Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market
Bachelorâ��s Degree is required
Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred
Exceptional writer and communicator, with a concise, clear style; creative writing skill is not necessary. Proper use of grammar is key.
At least 5 years of demonstrated progressive experience and responsibility for communications and marketing or roles requiring similar skill sets (data analysis to drive business strategy, communication to internal/external stakeholders, business development outreach); healthcare industry experience strongly preferred
Demonstrated success in utilizing effective storytelling, writing and editing skills across multiple platforms
Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media
Demonstrated experience in managing integrated communications programs and multiple, complex priorities
Comparable experience is welcome: practice managers and candidates with operations or business development experience are encouraged to apply.
Knowledge, Skills, Abilities
Writing and copy editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations)
An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
A proactive servicing approach and a strong sense of urgency to respond to matters on time
A collaborative style which engenders the respect of others, marked by a willingness to do the â��hands on keyboardâ�� work needed bot support both the managerâ��s market and enterprise TPR marketing strategy
An active listener with exceptional oral and written communication skills
A team player who gains value in actively participating as a team member across various disciplines and organizational levels
Proven ability to analyze, understand, and articulate the success of previous communications and/or business strategies which have led to significant returns on investment and growth
Prefer a high level of knowledge about the health care industry, with experience working in a practice or hospital a strong plus (may include clinical and operations roles)
Authentic- Has deep integrity and holds personal and professional values consistent with Tenetâ��s mission, vision and values
Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a â��common touchâ�� to relate comfortably and effectively with people at all levels
Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
Professional â�� Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism
Primary Location: Phoenix, Arizona
Facility: Staff Abrazo Medical Group
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Internal Number: 2105001882
About Staff Abrazo Medical Group
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.