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UW Medicine includes Harborview Medical Center, UW Medical Center – Montlake, UW Medical Center - Northwest, Valley Medical Center, UW Neighborhood Clinics, UW Physicians, UW School of Medicine and Airlift Northwest. Of the $778 million in gifts and private grants raised in FY20 by the University of Washington, UW Medicine raised $376million (48 percent of the University’s total) in gifts and private grants from over 19,000 donors. The University of Washington has just completed a multi-billion-dollar campaign, during which UW Medicine raised over $2.5 billion.
The Director for Annual Philanthropy develops, implements and evaluates overall strategies for annual philanthropy initiatives, including the annual giving program. The Director develops a comprehensive outreach model that grows annual giving revenue and increases the donor base, focusing on traditional programs including direct mail and student calling while implementing strategies in digital fundraising channels such as peer to peer fundraising, email solicitations and social media engagement.
The Director is also responsible for staffing departments and divisions that primarily have annual and mid-level giving capacity amongst its constituents. In this capacity, the Director serves as the primary front-line fundraiser for these donor households with the goals of increasing their affinity ties to UW Medicine, renewing their annual support, and identifying their capacity as major or planned giving prospects. In all these efforts, the Director works with academic and administrative leaders, high-level volunteers, donors, alumni, and advancement colleagues across campus. The Director uses analytics to both evaluate the program and to identify major and planned giving prospects. This position oversees annual philanthropy staff.
The Director for Annual Philanthropy works with the UW Medicine Advancement leadership to develop and implement strategies to achieve the dual goals of increasing revenue and broadening the base of support with the long-term view of future fundraising campaigns where these annual and mid-level donors will become major and planned giving donors.
Annual Giving Program Development (55%): •Develops and implements annual and long-term strategic plans for annual giving (gifts up to $25,000/19,000+ donors including engagement, solicitation, and stewardship activities). Directs strategy for direct mail program, student calling, employee giving, reunion class efforts, email solicitations, peer to peer fundraising, online giving and other annual giving activities. •Develops targeted grateful patient acquisition strategies and clinical fundraising for UW Medicine entities and diverse constituencies. •Ensures that all patient fundraising efforts follow federal (HIPAA) and state regulations. •Develops strategies to identify and acquire new donors and develops retention strategies that encourage greater participation and higher-level giving. •Partners with the Communication and Engagement Team to develops messaging for fundraising solicitations and collateral that effectively conveys UW Medicine’s mission to diverse constituencies. •Manges all ad hoc solicitation requests for departments and divisions, supplying recommendations on best course of action. •Evaluates all program elements, prepares reports and forecasts, and implements alternative actions as necessary to attain goals. •Drives and reinforces UW Medicine’s Advancement’s goal of strategic collaboration and integration across all donor-facing strategies by coordinating cohesive implementation of cross-team messaging, programs and tactics in partnership with other operations and engagement team leaders. •Manages $150,000 budget, makes annual budget recommendation. Works with UW Purchasing to negotiate vendor contracts. •Manages, directs, trains, and evaluates staff involved in annual giving. Makes hiring and personnel decisions. Develops an annual operating plan.
Front-line Fundraising Responsibilities (45%): •Staffs multiple departments and divisions that predominantly have annual giving level and mid-level constituents, providing guidance on fundraising initiatives, stewarding donors and staffing department chairs and division heads. •Makes approximately fifty (50) strategic cultivation, solicitation, or stewardship contacts annually. Makes 3-4 $25K+ asks annually, 10-15 total asks with a typical minimum of $1000. • Goals of increasing donors’ affinity ties to UW Medicine, renewing their annual support, and identifying their capacity as major or planned giving prospects. Prepares proposals and conducts in-person and via Zoom solicitations. •Manages fundraising activities for one or more alumni classes or constituency groups celebrating reunions or special anniversaries. Prepares strategies, proposals and conducts personal solicitations in support of these activities.
MINIMUM QUALIFICATIONS •BA/BS in liberal arts, business or science. An equivalent combination of education and experience can substitute for stated requirements. •Three to five years of progressively responsible experience in institutional advancement or related field. •Commitment to creating a diverse, equitable and inclusive environment. •Demonstrated success in fundraising program principles and management, including mentorship of staff. Demonstrated personal success in cultivating, soliciting, and stewarding donors. •Experience developing a strategic and successful annual giving program that includes managing a high-volume direct mail program. Understanding of gift planning vehicles and corporate and foundation fundraising preferred. Excellent oral and written communication skills. An ability to work in a complex environment. •Ability to work independently, problem solve, take initiative, set priorities and handle multiple projects efficiently and effectively, while representing the mission, visions and values of the organization. Demonstrate creativity, organizational ability, strong attention to detail and ability to make decisions in ambiguous situations. •Demonstrated ability to build and maintain positive relationships; puts the team and organizational goals above individual goals, actively contributes as a member of working teams and manages strong collaborative partnerships with diverse colleagues. •Demonstrated ability to maintain confidences and protect confidential information; acts in a selfless manner and models ethical values of the UW.
Equivalent education and/or experience may substitute for minimum requirements.
PREFERRED QUALIFICATIONS •Advancement experience in a healthcare or higher education setting. •Experience implementing new digital strategies and channels. •Excellent written communication skills.
Attitudes, Behaviors and Skills We Value •Placing team goals before individual goals •Assuming the best of intentions from faculty and colleagues •Embracing a spirit of continuous improvement o Focus on the highest priorities and manage time accordingly o Manage and improve programs independently and build ownership over time o Anticipate needed next steps; think through problems o Approach work strategically, keeping the big picture in mind o Address problems proactively and present potential solutions for resolution •Learning from each other o Demonstrate the desire to learn new things while also meeting current position responsibilities o Take the time to build fluency in ALL fundraising operations o Be a proactive problem-solver; show resourcefulness in anticipating and addressing issues and concerns •Demonstrating professionalism o Transparency: Be honest and straightforward with colleagues and donors o Attitude: Work with a positive and collaborative approach o Humility: Share credit generously; take ownership of challenges (“be generous with credit and selfish with blame”) o Dedication: Consistently follow through; keep your word •Maintaining high emotional intelligence o Build, maintain and recover relationships with internal and external constituents o Partner and communicate well with supervisor and peers o Hone self-awareness, including the ability to admit mistakes and knowing when to correct course
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.