Kaiser Permanente - Washington Permanente Medical Group
Puyallup, Washington
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â¢Buscamos un/a profesional de marketing con perfil operativo que se incorpore de forma temporal para ejecutar el plan de marketing y Brand Events ya definido, asegurando la correcta implementación de las acciones, el seguimiento de resultados y la coordinación con proveedores y equipos internos del centro comercial.
Job Description
Funciones
Marketing (enfoque operativo)
Ejecutar y coordinar las acciones incluidas en el Plan Anual de Marketing previamente definido.
Implementar campañas orientadas a la atracción de afluencias y apoyo a las ventas, siguiendo las directrices marcadas.
Coordinar y hacer seguimiento de proveedores externos (agencia de comunicación, publicidad, eventos, animaciones, gabinete de prensa, etc.).
Gestionar acciones de colaboración local y partnerships, asegurando su correcta ejecución.
Apoyar la ejecución de acciones de RSC y sostenibilidad ya planificadas.
Realizar el seguimiento del presupuesto de marketing, controlando gastos y desviaciones.
Monitorizar y reportar los principales KPIs del centro (afluencias, NPS, ventas, KPIs digitales, impacto de campañas).
Apoyar el análisis de resultados de campañas y acciones (ROMO).
Coordinar acciones conjuntas con los operadores del centro comercial para maximizar el impacto de las iniciativas.
Velar por el cumplimiento de los estándares de imagen y calidad del centro comercial.
Brand Events
Ejecutar el plan de Brand Events definido para la comercialización de espacios comunes.
Coordinar la puesta en marcha de las acciones de Brand Events:
Gestión operativa de contratos.
Seguimiento de pagos.
Coordinación de implantaciones en el centro.
Realizar el seguimiento de los ingresos vinculados a Brand Events y reportar resultados.
Apoyar la gestión de incidencias y seguimiento de impagados hasta su derivación a los departamentos correspondientes.
Colaborar de forma operativa con el departamento comercial en acciones puntuales.
Perfil requerido:
Experiencia de 1 a 3 años en posiciones de marketing operativo, eventos o gestión de marca, preferiblemente en: Centros comerciales, Retail, Ocio, turismo o eventos, Agencias de marketing o comunicación
Perfil ejecutor, organizado y orientado al detalle, con capacidad para gestionar varias acciones en paralelo.
Experiencia en coordinación con proveedores y equipos internos.
Requisitos mÃnimos:
Formación en Marketing, Publicidad, ADE, Turismo, Comunicación o similar.
Buen manejo de Microsoft Office (especialmente Excel y PowerPoint).
Experiencia en:
Organización y coordinación de eventos.
Marketing operativo y activaciones de marca.
Seguimiento presupuestario.
Buenas habilidades de comunicación y trabajo en equipo.
Work for the Best in the Industry - make your next move here!
Cushman & Wakefield is a leading global real estate services firm. As a leader in multifamily property management, we deliver exceptional value through tailored solutions that create efficient and engaging communities. Our passionate approach, strong operational practices and high-performing teams unlock every property’s ability to provide residents with a place they can truly call home.
